As we saw in another article, digital technologies have changed the relation between brand and customer. In the past corporate communication the focus was on the product. New channels opened with the web and social networks have shifted the focus to the consumer. We have seen that decision-making [...]

Promoting the publication of a new book on the web often leads to the use of classic standard channels: press office, social media, community, etc. However, there is a new possibility that allows you to increase your readers'curiosity. Let's discover together the video book review and how to use [...]