To make him known, a brand has to tell its own storyin a clear and atractive way. Public needs to feel close to the company and to his values to trust it. Branding must aim at this goal, and video presentations offer a great help in building the relationship oftrust. [...]

On June 2, 2019, for the first time in its history, Google announced a new major update of its algorithm. The Core Update had some major implications in search results, especially in Anglo-Saxon countries, but it is not clear yet which elements are most affected by this change. [...]