How to create video tutorials to attract new customers

Looking for an new way to attract more customers? Have you tried an animated video tutorial?

How to create an animated video tutorial:

Here are some tips on how to create video tutorials that engage users and increase views for your business.

In a world where more and more people want to acquire more skills to be independent, the diffusion of knowledge through web channels occupies a unique place for quantity and impact. Guides and tutorials have been created for all kinds of activities and can be found virtually anywhere without too much effort. In particular, video tutorials, thanks to their immediate nature, are the most followed and appreciated by users.

Why then not take advantage of it, as well? Video tutorials offer the unique opportunity to get in touch with fans around the worldwho want to learn new techniques or useful information.

Here are a few points to consider on how to create an effective animated video tutorial.

1) What is your target?

This is a very important question and concerns every type of content you are planning to create. Understanding who your audience will be will help you determine the best content for it.

Ask yourself who they are, what they do, where they are and draw your ideal user profile.

2) What are their goals?

What is your audience trying to achieve? What knowledge or skills do they want to acquire? The goals that drive your target allow you to determine the best way to create your video tutorial. And get right to the point.

3) What tools and resources do they need to achieve their goals?

Of course, any goal requires resources and tools. So, ask yourself, what do they need? It could be a software, a device, a subscription to a certain service etc. Make a precise list of everything you think is essential to carry out the video tutorial.

4) Choose a tool to get started

To enhance the effect of Your Videoscribe Tutorials, it is recommended to choose a single tool or resource among those you think are useful, focusing only on that. In this way, you will not lead to confusion and can completely sift through all its functions (always in relation to the default purpose). If, for example, for the same activity there are different software available, choose one and face the various aspects.

5) Predict their questions

As a rule, your audience knows absolutely nothing about the instrument you are going to present. So you never have to take anything for granted and always ask yourself: “What questions can come up during the use of this tool? “. By anticipating their doubts, you will offer a first quality, comprehensive and clear video tutorial.

6) Create a template for all videos

This is a step often omitted by those who make video tutorials, but it is actually very important to get a professional result. Sometimes, you try to do improvisation during the tutorial and this don’t help to be clear and engaging.

It is therefore necessary to choose a standard style that will make your tutorial videos recognizable. There are different types of video tutorials:

  • Recording from the screen: in this type of video, record the actions performed directly through the screen. This can be a method to guide the user step by step.
  • Live recording: this video, very classic, shows how to achieve this by simply filming someone who does.
  • Slide Show: many video tutorials are created by simply scrolling through the images in a predefined order as in a presentation.
  • In combination: another solution may be the multiple choice of these styles according to the various stages of the video.

Last: but why not opt for an Animated Video Tutorial? The animation makes the video tutorial highly professional, well-structured and eye-catching. The various steps can be represented in a clear and interesting way thanks to the technique whiteboard animation, which draws its inspiration right from the explanations on a whiteboard! Educational and modern, video animations are perfect to enter the world of video tutorials with an amazing entrance!