When you send a message, you need to know how to do it well, that is to say, you have to make sure that your audience is receptive and ready to remember over time. A useful tool for analyzing the ways of understanding comes from the American educator Edgar Dale, with his famous Cone of Learning.
The quality of the information we receive and store does not depend solely on our attention span. While the latter has been increasingly reduced in recent years, other factors continue to be incisive. One of these is undoubtedly our ability to learn: how much can we remember about the information we receive every day? And how do different methods of communication condition their effectiveness?
The Brilliant Point Of View Of Edgar Dale
A very interesting starting point to answer these questions comes from the theoretical model of Edgar Dale known as the cone of experience or the cone of learning. This approach aims, in essence, to classify the learning methods into two large categories:
- Passive learning
- Active learning
After two weeks we usually remember:
The first case concerns situations in which a person receives the communication without being invited in any way to “do”: reading, listening and viewing all fall into this type of category.
The second category, on the other hand, contains those contexts in which the public is involved firsthand: workshops, discussions, questions and answers, sharing, etc.
In Dale’s theoretical model there are several interesting elements to take as a starting point to strengthen the way of communicating. Let’s discover them together.
Effective Messages Made To Not Be Forgotten
The first reflection not to be underestimated concerns the very concept of “effectiveness“. To be successful, it’s not enough to reach your target audience and make sure they listen to it. If your words are forgotten after a short time, all your efforts will have been in vain.
Choose the medium carefully. According to Dale’s theoretical model, there is a precise learning scale, which goes from the simple reading of information to its implementation.
The More Actively The Public Is Involved,
The Longer The Memory Will Last.
This basically explains why we easily forget what we read, while instead, we remember well the things we do, or about which we compare with other people.
Make your videos captivating. Finding the right channel to convey your messages is not enough; you have to know how to do it artfully. Instead of sending a banal list of information, it tells a story that is engaging:
- take the challenges and needs of your audience as a leverage;
- offer tailor-made solutions and advice;
- creates content that is emotionally charged;
- add an invitation to action.
All these strategies will help your video animation to be more exciting and remain impressed in the memory. That’s why we at Animated Presentation work with our customers to gather the information needed to make efficient scripts and stories.
Contact us today to find out how to best develop your communication!