The communicative power of videos has become an essential ingredient in the most effective marketing strategies related to the world of the web: discover how to upload the best video format for Facebook and thus increasing its potential, thanks to the great strength of this powerful social media.

The combined use of Facebook and videos is one of the most performing combinations of online communication, explained by a very simple principle: the high rate of emotional involvement that both instruments are able to generate.

While the videos focus on visual stimulation and entertainment, Facebook acts on the sense of community and individual self-assertion. The end result is a kind of state of excitement and gratification that, if managed with care, can bring great results to your online communication, making your video content on Facebook go viral.

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How to upload videos to Facebook and stimulate attention

There are three main factors that can give you ample opportunity to see your video spreading on social media: the content must be valuable, exciting and must immediately capture the attention of the viewer. This last point, in particular, is of considerable importance in all types of modern communication.

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We live in an era characterized by a continuous overload of messages and information, which have led users to completely change the management of their attention.

It takes just a few seconds to convince a person to continue reading an article, browsing an e-book, or watching a video.

In Facebook’s case, the matter becomes even more complex. A user’s board is occupied every day by hundreds of posts, links, promotional messages and images of all kinds, both interesting and uninteresting. In addition, there is the much-feared algorithm that chooses for us what to show us or not, based on individual interests, real or alleged. The risk of seeing your video content disappear under this continuous wave of messages is really very high.

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Facebook: Learn how to get the most out of your videos

That’s why you need to use some little tricks that explain how to upload videos to Facebook, so as to add extra value to its strengths.
Here you’ll find five tips from Your Videoscribe to help you get the most out of your content.

1. Watch out for the dimensions: if you can, always try to upload your videos in 1920×1080 format: they will be perfect to be watched even on mobile devices;

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2. Look for an eye-catching title, and if possible also accompany it with a Call to Action (also known as CTA) in which you encourage your user to visit your site, blog or even just to leave a comment and share;

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3. Facebook gives you the option to add accompanying tags, which help social media identify the audience really interested in that type of content. Make sure you choose the most important keywords to reach your target audience;

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4. If your video includes a speech, consider uploading an SRT file with subtitles to the voice: the system will then have the opportunity to better interpret your arguments and improve the identification of the ideal audience;

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5. Choose an attractive, pleasant and original preview image that contains (if necessary) text, but check with the appropriate tools provided by Facebook that it does not exceed 20% of the entire space. This way, you’ll prevent your content from being penalized by social media.

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In addition to these aspects related to providing you with simple guidance on how to upload videos to Facebook, do not forget that what really matters is the quality of contents and the attractive force of the first seconds of your video. For this reason, in the case of video animations, it becomes vital to creating a product that is always of great value, able to stand out from the crowd and be of impact on your users.
Contact us now to tell us about your idea: we will be happy to turn it into a superlative video!