The recipe for your company’s success is composed of many ingredients.
You need a quality and innovative product, A team of competent people, an adequate budget.
If you want to see your business project grow, “Traction” is the book you can’t fail to include in your bookcase!
The book explores in depth the most interesting strategies to build a solid and effective customer acquisition line: fundraising, recruitment practices, collaboration and acquisition relationships.
This guide is the ideal reading for anyone, especially for those entrepreneurs who need to scale up their business, from a startup that has just started to consolidated business projects.
In addition to many valuable suggestions and case studies, the two authors have also collected over forty interviews with many successful entrepreneurs:
Co-founder and technical director of Kayak
American entrepreneur and co-founder of Wikipedia
Executive director in charge of
and many more…
In this guide you’ll find 19 methodologies through which to build your audience, and with which to turn users into real customers:
- promotional and sponsored campaigns,
- communication channels that distinguish you from your competitors,
- strategies to obtain significant media coverage,
- search engine positioning,
- email marketing and much more.
Thanks to the detailed and concrete approach contained in Traction, any entrepreneur like you can finally build a tailor-made strategy and start attracting quality customers!