The recipe for your company’s success is composed of many ingredients.

You need a quality and innovative product, A team of competent people, an adequate budget.
But without a strategy able to attract more and more customers, your company will never take off!

Traction Le strategie vincenti per ottenere una crescita esplosiva di clienti di Justin Mares e Gabriel Weinberg - How any startup can achieve explosive customer growth By Justin Mares and Gabriel Weinberg
Justin Mares - How any startup can achieve explosive customer growth By Justin Mares and Gabriel Weinberg

If you want to see your business project grow, “Traction” is the book you can’t fail to include in your bookcase!
The authors, Justin Mares and Gabriel Weinberg, are two young entrepreneurs who have gathered in this text all the lessons they learned as the first-hand experience.

Gabriel Weinberg - How any startup can achieve explosive customer growth By Justin Mares and Gabriel Weinberg
Traction by Justin Mares and Gabriel Weinberg Free Ebook - How any startup can achieve explosive customer growth By Justin Mares and Gabriel Weinberg

The book explores in depth the most interesting strategies to build a solid and effective customer acquisition line: fundraising, recruitment practices, collaboration and acquisition relationships.

This guide is the ideal reading for anyone, especially for those entrepreneurs who need to scale up their business, from a startup that has just started to consolidated business projects.

In addition to many valuable suggestions and case studies, the two authors have also collected over forty interviews with many successful entrepreneurs:

Paul English Wikipedia - How any startup can achieve explosive customer growth By Justin Mares and Gabriel WeinbergPaul English
Co-founder and technical director of Kayak
Jimmy Wales Wikipedia - How any startup can achieve explosive customer growth By Justin Mares and Gabriel WeinbergJimmy Wales
American entrepreneur and co-founder of Wikipedia
Alexis Ohanian - How any startup can achieve explosive customer growth By Justin Mares and Gabriel WeinbergAlexis Ohanian
Executive director in charge of
Reddit
Dharmesh Shah - How any startup can achieve explosive customer growth By Justin Mares and Gabriel WeinbergDharmesh Shah
Co-founder of
HubSpot

and many more…

In this guide you’ll find 19 methodologies through which to build your audience, and with which to turn users into real customers:

  • promotional and sponsored campaigns,
  • communication channels that distinguish you from your competitors,
  • strategies to obtain significant media coverage,
  • search engine positioning,
  • email marketing and much more.

Thanks to the detailed and concrete approach contained in Traction, any entrepreneur like you can finally build a tailor-made strategy and start attracting quality customers!

How any startup can achieve explosive customer growth By Justin Mares and Gabriel Weinberg
How any startup can achieve explosive customer growth By Justin Mares and Gabriel Weinberg
How any startup can achieve explosive customer growth By Justin Mares and Gabriel Weinberg