Making high-quality communication on the web is a great daily challenge. Thanks to technological advances and continual innovations on the market, the opportunities have become almost endless. In the field of video marketing, whiteboard animation is undoubtedly one of the most interesting and efficient strategic means.

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We are talking about those fantastic videos in which graphics develop on a white background, as if the hand of a cartoonist was drawing live the content of your story.

However, to people approaching the video world for the first time, it is often unclear knowing how to distinguish a well-made product from a low-quality one

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For entrepreneurs and professionals like you, it’s important to rely on expert professionals; to do this, it’s enough to keep in mind three key aspects to evaluate when you request your whiteboard animation.

The script, the soul of your story


This is not a content like any other and, as a result, it takes an experienced professional to write it down. The script is the text that will then be translated into words by a professional actor: the entire development of your whiteboard animation depends on it, from the graphics to the rhythm of the entire narration.

The effectiveness of this element cannot be an option, which is why you need an experienced copywriter with the right marketing skills to best express your needs.

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Customized animations, no standard solutions


If you want to stand out on the market from your competitors you have to communicate in a different way but, above all, you have to do it in a personalized way. You cannot certainly expect your users to perceive your uniqueness if you are not the first to present yourself as such. Your video animations must express the essence of your business project, telling the values, benefits and peculiarities.

And the only way to do this is to create entirely customized whiteboard animation that, from the choice of colors to the creation of characters, are the best representation of your brand.

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Choose only high-quality whiteboard animation


When you tell your customers you matter more than the competition, you have to prove it with the facts. Poor, superficial, and amateur communication will certainly not make you credible in their eyes. Creating personalized animated graphics is no small thing.

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You need a competent professional team, composed by graphic designers, copywriters and actors. You need a careful study on the subject to portray, an anaylisis of your brand and a thorough finishing touch that makes everything well-balanced and pleasant.

If you want your business to recoup from the video marketing investment, forget about agencies that offer you low quality products for a low-budget. Always invest proportionally to the results you want.

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Our team form Your Videoscribe has made of these three principles its foundation. We could have done without professionals and customised solutions, but by doing so we would have turned the great potential of whiteboard animation into a sterile and useless tool. We know the effectiveness of videos in depth and work with enthusiasm and dedication on every new project to make sure it turns into a new success story.