Turning your YouTube videos into a key point in your marketing strategy is perhaps one of the best choices you can make in the online world. In this article, we will explain how to optimize video for YouTube and the crucial importance of this tool and how to make the most of it for your business objectives.

how to optimize video for YouTube

Why Is YouTube So Vital For Your Business?

how to optimize video for YouTube

Simple, because this channel is now the second most used search engine in the world, as well as the third social media in terms of subscribers, surpassed only by Facebook and Instagram. With over a billion of active users and navigation available in 76 different languages, its effectiveness should not surprise you so much.

Add to this potential the immense value that any video marketing and visual storytelling activity can bring to companies: in short, if you haven’t uploaded any videos to YouTube yet, maybe it’s time to start doing so. Technically and professionally, of course.

how to optimize video for YouTube

Does Google Like Your Videos?

Yes, the title is deliberately provocative: if you want to succeed on the web, you must, first of all, create content that satisfies users. This means focusing on quality and the provision of useful, in-depth and always up-to-date information.

how to optimize video for YouTube

Google is the next step: the world’s largest search engine is not stupid. Its primary interest is to always offer relevant and useful search results, so as to continue to be perceived as an efficient and incomparable tool.

 

When you are sure you have made some really interesting videos, you can send signals to Google to let them know that your content exists, that it is valid and that it is intended to provide specific information. This is the phase of optimization of your videos for YouTube.

How to Optimize Video For YouTube In A Few Steps

As for the videos uploaded to Facebook, YouTube also requires some measures to help search engines understand the subject of your content and its type. To do this, you will need to take care to manage these two simple elements in the best way possible:

1. Choose the best keyword for your video. It should be the one that best represents the kind of information you are providing: carefully identify it.

how to optimize video for YouTube

2. Use your keyword with judgement. Make sure to put it in the title of your video, as well as in the description. The latter can be as long as you want: the more information you insert, the easier it will be for Google to understand the subject. In addition to these first SEO aspects, do not forget also to make your video attractive and enjoyable:

– Use tags to suggest topics and intercept your users’ interests;

how to optimize video for YouTube

– Choose an attractive preview thumbnail that generates curiosity and the desire to discover the contents of your video;

how to optimize video for YouTube

– Add subtitles, so people will also have the opportunity to watch your channel in mute mode. And you’ll give Google even more element to interpret the video;

how to optimize video for YouTube

– Place an order on your YouTube channel. Set it up well, with the right photos and information, and don’t forget to organize your videos by playlist. Your users will be happy, Animated Presentation word!

how to optimize video for YouTube

As in every aspect of marketing and communication, quality and professionalism are two aspects that should never be underestimated, even when it comes to YouTube videos. For those who work in the visual storytelling world every day, it is not only essential to be present online. We must know how to do it well.