How do you make your ideas unforgettable?

What are the most effective techniques and methods
to impress your audience?

New Idea - Made To Stick:  Why Some Ideas Survive and Others Die by Chip & Dan Heath

If you want to make sure that your projects do not go unnoticed and that they are remembered for a long time, you need a strategy that makes your ideas memorable.

Chip and Dan Heath are the authors of the book “Made to Stick”, they are two American brothers, writers and trainers.

Awarded Best Business Book in 2007 and translated into 29 languages, This best seller is a real step-by-step guide, full of ideas and various success stories:

Chip e Dan Heath - Made To Stick:  Why Some Ideas Survive and Others Die by Chip & Dan Heath
  • urban legends that have made history
  • case studies of companies with an effective communication
  • common situations from the world of economics, politics and psychology

…all with a practical and concrete approach.

Made To Stick Why Some Ideas Survive and Others Die by Chip and Dan Heath - Made To Stick:  Why Some Ideas Survive and Others Die by Chip & Dan Heath

At the heart of the Heath brothers’ thinking there is a very precise communication system, nicknamed by the acronym S.U.C.C.E.S.

S like SIMPLICITY: always identify the key element of every idea
U like UNEXPECTEDNESS, amaze your audience! Only then will you capture the attention!
C like CONCRETENESS: no abstract and confused concepts! Keep your feet on the ground if you want to be remembered!
C like CREDIBILITY: make sure that your idea is perceived as serious, reliable and authoritative
E like EMOTIONS: tell the deepest value and essence of your projects
S like STORIES: if you want to communicate well, learn to be a perfect storyteller!

Being able to induce curiosity, play with people’s memory and with the best communication techniques will ensure your ideas all the success they deserve!
All this you will find in “Made to Stick”, a special book that will revolutionize your way of thinking.

Made To Stick: Why Some Ideas Survive and Others Die by Chip & Dan Heath
Made To Stick: Why Some Ideas Survive and Others Die by Chip & Dan Heath
Made To Stick: Why Some Ideas Survive and Others Die by Chip & Dan Heath