How do you make your ideas unforgettable?
What are the most effective techniques and methods
to impress your audience?
If you want to make sure that your projects do not go unnoticed and that they are remembered for a long time, you need a strategy that makes your ideas memorable.
Chip and Dan Heath are the authors of the book “Made to Stick”, they are two American brothers, writers and trainers.
Awarded Best Business Book in 2007 and translated into 29 languages, This best seller is a real step-by-step guide, full of ideas and various success stories:
- urban legends that have made history
- case studies of companies with an effective communication
- common situations from the world of economics, politics and psychology
…all with a practical and concrete approach.
Being able to induce curiosity, play with people’s memory and with the best communication techniques will ensure your ideas all the success they deserve!
All this you will find in “Made to Stick”, a special book that will revolutionize your way of thinking.