The way we communicate is changing more and more, and visual messages are slowly gaining ground, replacing outdated methods. Video Infographics, also known as video animation, is the ideal formula for those who like you have much to communicate and want to do it well and effectively. Let’s find out why.

video infografica

From text to the video: more than ten years of history

The way to do marketing and positioning companies and products on the market changed forever since the day Internet entered the everyday lives of all of us. Since then, we have been literally overwhelmed with information and data of all kinds, almost uncontrollably. From the user’s point of view, this has meant on the one hand a considerable increase in knowledge opportunities but, on the other, also an excess of messages to manage (often also unwanted).

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That’s why the present era has been defined as “the era of attention”, where the war between companies with ever new marketing strategies aims to capture the interest and consideration of users.
But what are the consequences for entrepreneurs like you?

Video infographics, the word to the data

While ten years ago most of the online content was based on text messages, today we’ve moved on to photos. The next step will be the videos and it is good to be ready, because this phase has already begun, as evidenced by data from a research carried out last year by the U.S. video marketing agency Animoto. Below are some data from this infographic on videos, to reflect with you on those aspects that we found really interesting.

video infografica

Nearly 65% of the people interviewed said they were influenced by videos when making their purchasing choices. Do you want to see a significant increase in your company’s sales? Simple, tell it with a Video Infographics!

video infografica

85% of the views come from mobile devices, which makes it essential to carefully optimize the videos for smartphones and tablets. Be careful of formats!

video infografica

85% of Facebook videos are seen in off sounds, so don’t forget to always add subtitles to your video messages. Did you know that about 40% of people appreciate subtitled videos more, to the point of wanting to watch them to the end?

video infografica

Did you know that about 40% of people appreciate subtitled videos more, to the point of wanting to watch them to the end?

video infografica
video infografica

Facebook and YouTube are still the most successful platforms in terms of investments and views, but they are not the only ones. Other realities, such as Snapchat and Instagram Stories, are also catching on: for this reason, it is of fundamental importance to be ready and up to date in the face of every change, and to do so you need to rely on professionals able to always advise you the best.

Learning to communicate in an essential, targeted and effective way: using videos and, in particular, video animations, is the essential technique to achieve real results while keeping up to date. If you do not do it today it means that you will be late for sure tomorrow, and suddenly to find oneself being thrown out of the cart, regardless of all the efforts made. It’s time to innovate, are you ready to change?