You’ve got this new idea for an exciting app. You then ask an app developer to create it. All your friends are testing the app and are enthusiastic. You are very excited because this app will change your life. But …, after successfully uploading your mobile game to the Apple Store and Google Play, it barely gets any attention. What is going on? What should you do?

Video Marketing for App Developers
Video Marketing for App Developers

Internet marketers call it App Store Optimization (ASO), that is the process of improving the visibility of your mobile app.

If you are not optimized, your target audience wouldn’t even find or open your app page. At this time, your rivals don’t waste their time; they collect and insert special keywords, write a compelling script and show engaging videos. This makes their app popularity grow and drive traffic to target pages.

Video Marketing for App Developers

And yes, videos are a huge part of this optimization. The App Store lets you add preview videos of your app to give customers a sneak peek into your product. Unlike still photos, videos clearly show people how your app works.

Video Marketing for App Developers
Sviluppatori Di Applicazioni

The release of iOS 11 introduces two major changes to the App Store:

  • Automatic playback of videos in the product page and search results page
  • Increase from two screen shots to three screen shots

Why you should create app preview videos

Video Marketing for App Developers

There are more than 2.2 million apps out there, and you have to compete with each one of them to get the attention of Apple and Google store. To do this, you must tell your story by actively showcasing the advantages of your app.

Preview videos are short clips that show the features and functionality of your app, including the user interface. This should explain that your app is fun, exciting, informative, practical or educational.

App preview videos on iOS

The most important change introduced by iOS 11 is the capability to add up to three localized videos on the product page and search results page. These videos will auto-play and grab attention, which makes it even more important to create compelling app previews.

When you type in a search word, the top apps will be listed with each one showing three screenshots instead of two. This gives you more opportunities to show off your app in the search results page.

As you go through search results, apps with videos will start to autoplay. At the end of each video, it will loop back and start playing again. With these changes, videos suddenly present the best opportunity to optimize your app store listing in the search result page as well as the product page.

Video Marketing for App Developers

Don’t miss this chance to showcase your app in App Store or Google Play.
Don’t you have the time or don’t you know how to make the proper video?
Let us help you create the best 1-minute video of the most compelling storyboard.

Schedule a free consultation today!