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To make him known, a brand has to tell its own storyin a clear and atractive way. Public needs to feel close to the company and to his values to trust it. Branding must aim [...]

On June 2, 2019, for the first time in its history, Google announced a new major update of its algorithm. The Core Update had some major implications in search results, especially in Anglo-Saxon countries, [...]

>To build a really effective social strategy you can't do without focusing on videos.Videos represent, in fact, the most appreciated and shared content on social networks.Video marketing is the safest way to reach your audience, [...]

As we saw in another article, digital technologies have changed the relation between brand and customer. In the past corporate communication the focus was on the product. New channels opened with the web and [...]

Promoting the publication of a new book on the web often leads to the use of classic standard channels: press office, social media, community, etc. However, there is a new possibility that allows you [...]

A Brief History of Whiteboard Animation If we look around it is now quite evident what a huge role the animated video is having in the communication processes. So how about taking a [...]